The Manifesto for Creative and Critical Thinkers
Nonfiction / Self-Help
Date Published: December 21, 2023
Publisher: Mindstir Media
This book is an exploration of original, critical, and creative thinking
through the lens of my creative philosophy. It delves into the very essence
of what it means to be human and provides a rational, abstract, and
methodical examination of reality.
Philosophy, the love of wisdom, is the guiding principle behind this
journey of reflection, self-expression, and enlightenment.
THINK is a bold and inspiring call to free our minds and embrace original
thinking.
The philosophical approach that guides this book is designed to ignite a
spark within us, to inspire and empower us to break free from the shackles
of preconceived notions and legacy thinking that may hold us back. It is a
call to embrace critical, original, and creative thinking on our own terms,
so we can forge new paths forward. This is not just a book:
It is a revolution for the mind.
Innovation, disruptive creativity, and a nontraditional approach to
marketing are hallmarks of Ivonne Kinser's work. As a result, she is widely
recognized in the marketing industry as a thought leader on effective and
disruptive marketing.
Each year, Ivonne delivers dozens of keynotes at marketing industry
conferences where she addresses problem-solving, disruptive creativity, and
innovation in the hope of inspiring creative change through the art of deep,
strategic, and creative thinking.
As a seasoned marketing professional and accomplished author, Ivonne Kinser
has dedicated over two decades to mastering the art of strategic, deep,
critical, and creative thinking. Through her vast experience in both brand
and agency settings, Ivonne has honed her skills to become a thought leader
in innovative marketing.
Passionate about inspiring others, she shares her wealth of knowledge and
expertise to encourage individuals to unlock their full potential and think
in transformative ways. Her approach to problem-solving and disruptive
creativity has captivated audiences at numerous marketing industry
conferences and continues to spark change in the industry. By harnessing the
power of strategic thinking, Ivonne empowers individuals and teams alike to
reach new heights of success and innovation.
As a groundbreaking leader, Ivonne shattered glass ceilings by becoming the
first Latina recipient of the DFW American Marketing Association's Lifetime
Achievement Award.
She has also earned a spot on the "100 Most Influential Latinas in the
United States" list for two consecutive years and was honored with the
coveted Changing the Game Award in the Brainwave category by the She Runs It
organization in 2018.
Recognized as one of the "20 Women to Watch in Dallas
Advertising," Ivonne's brilliance also shined when she was awarded the
Shining Star Award by the American Advertising Federation.
As the innovation lead for the Avocados From Mexico's brand, Ivonne led the
innovation agenda that put Avocados From Mexico on Fast Company's list of
Most Innovative Companies in the world, and at the top one in the branding
category.
Overall, her work has received more than 30 accolades and awards for
creativity, innovation and high performance.
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About the Author
Ivonne Kinser is a trailblazer in the marketing field, consistently
challenging the status quo in her pursuit of creativity-driven exponential
growth. Within the realm of marketing and innovation, Ivonne has carved out
a distinguished reputation.
She boasts over 20 accolades for her creative, performance-driven, and
innovative contributions, and notably, she became the first Latina to
receive the Marketing Lifetime Achievement Award from The DFW American
Marketing Association. She has also been included in the list of the 100
Most Influential Latinas in the US for two consecutive years.
Prior to that, she was honored with the Changing the Game Award in the
Brainwave category when the She Runs It organization recognized her as one
of the five women who fearlessly make bold moves and transform their brands
and organizations.
Her impact transcends industries, leaving an enduring mark on the marketing
landscape. Her unwavering passion for martech-led marketing innovation
drives her to continuously seek groundbreaking strategies that propel brands
to unprecedented heights. Her remarkable 20+ years in the field of marketing
disruption have contributed to the redefinition of marketing in the
industries she has left a mark on.
From pioneering the initial digital marketing initiatives for the world's
largest airline, American Airlines across 20 Latin American countries in
2002, to leading the innovation agenda that propelled Avocados From Mexico
to the top of Fast Company's Most Innovative Companies list on a global
scale in 2021, her career has made a lasting impact.
Ivonne is also an innovation advisor for the Food Institute and a frequent
marketing lecturer at IPADE, Mexico's leading business school. Her
leadership extends to serving on the boards of both the DFW American
Marketing Association and the University of North Texas' College of
Merchandising, Hospitality, and Tourism. Moreover, she contributes as an
honorary member of the DFW Interactive Marketing Association's board.
In June 2023, she founded Vantage Innovation Lab, a marketing firm
dedicated to accelerating growth-driven innovation by integrating marketing
technology in unique and disruptive ways.
Through her multiple ventures, from entrepreneur and founder to an author
and speaker, her work is characterized by a nontraditional approach to
marketing, guided by bold creativity and unconventional
problem-solving.
